Marblecake, Also the Game
That was the message encoded in TIME Magazine’s 100 most influential people of 2009 by none other than Anonymous. These 4chan netizens jumped into action and hacked the poll, not only making sure that moot, the founder of 4chan, tops the list, but also being careful to arrange the order of winners up to the 21st so that the list would read, “mARBLECAKE ALSO THE GAME”. TIME already made the list official — epic win for moot and Anonymous — but completely denied the hack. You can read the details of the hack here.
Here is an excerpt from Mashable regarding this piece of news:
The Internet has different rules. The folks at Time just learned about it in a very amusing way, as their third annual poll for the world’s most influential person was topped by moot A.K.A. Christopher Poole, founder of the legendary memebreeding forum 4chan. And, though the results of the poll are obviously skewed, the list is now official nonetheless.
Remember, it’s not Barack Obama, not Oprah Winfrey, not Pope Benedict XVI, but moot. He received 16,794,368 votes and an average influence rating of 90 (out of a possible 100).
The Internet does play by a very different set of rules indeed. Who is moot? I am not asking about who he really is in real life, his personal history, and so on, but what can the existence of this 21-year-old founder of 4chan who became this year’s most influential person on Earth tell us about the culture we are living in?
moot has been quoted to say, “My personal private life is very separate from my internet life. There’s a firewall in between.” It is very interesting to note that moot did not use the phrase “real life” to denote his “personal private life”. That alone I think is really telling — clearly, moot, like many of us, has an online life more real than his private life.
4chan has been described as the “Wild West” of the Internet. The rawest of lands and coarsest of media, the home to Internet vigilantes as well as the most homophobic, misogynist, and racist users, often with amazing hacking skills, 4chan represents the face of posthuman subculture today. And I am not even trying to romanticize it as we often romanticize a Wild West — go to 4chan today to /b/, the random bulletin board, and you will see what I mean, if you haven’t. There is nothing romantic about it, save perhaps the total assault they do on culture on a daily basis.
The growth of a subculture, a raw resistance of any kind at all, always presents us with the Real of antagonisms of the culture we are living in. 4chan is the antithesis of Facebook, and moot is the antithesis of Mark Zuckerberg. When we discuss the Internet, we often forget today about 4chan, about the nameless, faceless commons that is Anonymous, about the glorified Master signifier that is moot. When we discuss cultures, we often forget about their breeding place, the Wild West, the grafitti brick walls of the anonymous crowd.
The TIME 100 hack tells a lot about the times we are living in. In a way, we can even say that TIME ultimately got what they wanted — they decided to do an online poll, and online, moot is indeed the most influential person. Invisible he may be, but one only needs to see the number of memes penetrating our Internet lives today, from Rickrolls to LOLcats but also “epic” phrases — indeed, 4chan can take any meaningless thing and imbue it with the object-cause of desire because they themselves embody the faceless gaze of the commons — to see how true this is. Because our times are heading towards that critical direction again: where culture can no longer be dictated, when minds can no longer be censored, and when a handful of people can turn a historical media cultural event upside down.
Slavoj Žižek says that in order for our times to grow, “maybe we just need a different chicken [fetish object]”. The problem so far regarding democracy is that “we know the system is corrupt, but does the system know it is corrupt?” — in other words, we continue to do it because we know it works even if we don’t believe that it works. I think the recent message-encoded TIME 100 hack proves otherwise — the system itself knows that it is corrupt, and it is only the big media companies that are losing and continue to pretend everything is OK. And fortunately, the technological apparatuses that be no longer serves them but the faceless crowd.
I’m going to have a marblecake and celebrate.