Archive for May, 2008

Hello, World!

Posted in Postmodern 2.0 with tags , , , , , , , , , on May 28, 2008 by Bonni Rambatan

“Hello, World!” is the standard opening template of the WordPress blog. It is also the standard template for test runs of computer language. It is fascinating – to me, this statement is precisely the mark of the beginning of the posthuman. Humans greeting the entirety of the world using a computer – precisely such is the beginning of how we became posthuman. “Hello World!” shifts the subject of action of saying “Hello” not only to the other side of the screen, but also a paradigm that this other side of the screen is so much more superior than our biological side, perhaps even divinely so, seeing the grandeur of the object. If “Enjoy!” is the superego of the postmodern society, as Slavoj Žižek put it, I would argue that “Hello, World!” is the superego of a society of the Postmodern 2.0, with all its trends of user-generated content and increasing connectivity and user-friendliness. It is not even an understatement, I am tempted to claim, that “Hello World!” is, simply, pure ideology. In a Marxist definition that ideology is what society does without realizing that they are doing it, does this simple sentence not precisely reflect today’s injunction to be connected, to say “Hello” to the world? It is no longer a voyeuristic society, as Baudrillard put it, but an exhibitionist one – not a consumerist society, but – to use Don Tapscott’s term – a prosumerist one. Where do we lie in this society? What does “Hello, World!” promise us? If the postmodern presents false freedom and false cynicism, does Postmodern 2.0 give us a false sense of social connectivity and open public sphere? More fundamentally, in Lacanian speak, to what imaginary world are we saying “Hello,” using what kind of imaginary self? Are we still living in the same postmodern world of simulacra, or has the proliferation of interactive New Media shifted us into yet another different world, a new stage of culture, one of New Simulacra? And, more importantly, what subject position does the famed simple sentence “Hello, World!” assume? What are its implications for our cultural, political, and biological life? What are we?

Hello, World, and welcome to the age of the posthuman :)